Define, experiment and learn
Design Thinking is about a profound interest in people. We want to really understand people for whom we develop solutions (products or services). To develop empathy for users, Design Thinking helps us to ask the right questions. From this in-depth understanding of the user, we can redefine problems, generate ideas with brainstorming, and make prototypes for solutions and test them. Because that's what it's all about: experimenting, sketching a solution, creating a prototype, trying out concepts and ideas. If it does not work? No problem, then we go back into the process. Fail fast, fail cheap!
Watson & Associates sees Design Thinking as an interesting way to improve services and products for users and customers, to solve complex problems or to implement strategic innovations and transformations. In terms of method and mindset, it is a very good addition to a Lean and Agile way of working.