Define, experiment and learn
Design Thinking is about a deep interest in people. We want to really understand the people for whom we develop solutions (products or services). To develop empathy for the users, Design Thinking helps us ask the right questions. From this deep user understanding, we can redefine problems, generate ideas with brainstorming, and prototype and test solutions. Because that's what it's all about: experimenting, sketching a solution, making a prototype, trying out concepts and ideas. If it does not work? No problem, then we will go back to the process. Fail fast, fail cheap!
Watson & Associates sees Design Thinking as an interesting way to improve services and products for users and customers, to solve complex problems or to implement strategic innovations and transformations. In terms of working method and mindset, it is a very good addition to a Lean and Agile way of working.